Senior designer of products, I drive design and strategy from concept to execution—partnering with leadership and guiding design teams to create thoughtful, purpose-driven experiences.
As a Lead Product Designer at Pointsharp, I play an instrumental role in evolving the company's understanding and approach to design, both strategically and practically. I elevate the design maturity across the organization, helping teams move from isolated design or non-design practices to a more structured and unified approach.
Optimizing the UX for e-commerce across all departments. But mainly with focus on Mobile sales. Created the Samsung Benefits pages which collected the following pages under one collection.
Led the development and redesign of Wifog. The cheapest MVNO in Sweden.
Overseeing the user journey from order of simcard to cancelling subscriptions. Responsible for launching Wifog Zero - Your mobile subscription entirely paid for by points.
Team of 3 designers creating Försäkringskassan mostly used application: VAB app (Care of child time reporting app).
Involved in exploration, user research, interviews and more.
Each project is crafted with attention to detail and a commitment to delivering high-quality results. I aim to create designs that are not only visually appealing but also functional and user-friendly.
Feel free to explore my projects and get in touch if you have any questions or would like to collaborate. I'm always open to new opportunities and challenges.
